How ClearAd was born
Here is a timeline of how we get started with Telewebion
and where we are going further with ClearAd
Telewebion is founded to provide IPTV/OTT services to Farsi speaking people all around the world
Telewebion reached 5M registered users
Our focus in delivering high quality live and VoD services led us to become the most popular online TV service among Farsi speaking people and we started monetizing based on digital advertisement model.
Telewebion monetization challenges
As we went on with monetization of Telewebion we faced different issues where the most important ones were our unfair share and money collection.
Our challenges through monetization of Telewebion made us think about a new solution to maximize our revenue from digital advertisement and solve the problem of money collection. Blockchain technology enabled us to develop an optimized bidding procedure with almost real-time money collection.
ClearAd alpha version
By integrating the alpha version of ClearAd into Telewebion we started to use our solution in real world environment.
ClearAd reached 20M monthly impressions
ClearAd reached 20M monthly ad impressions in Telewebion based on the media’s necessities and maturity in the solution’s technical architecture. This resulted in tangible growth of revenue for Telewbion.
ClearAd private beta release
ClearAd releases its SDK and API to a limited number of publishers. This helps in monitoring the market behavior in order to tune the business model.